When it comes to Italy, people think of the historical cities represented by Rome, Milan Fashion Week and other fashion feasts, pizza, pasta, etc. that are popular internationally.This country consisting of Yapingning Peninsula, Sicily and Sardine is located in the “crossroads” of the European continent and is famous for its soft power such as culture and lifestyle.
However, under the influence of the epidemic, the economic development of various countries in the world has almost different degrees of retrogression, especially the consumption, entertainment and other enterprises belonging to the tertiary industry. As people’s willingness to consume continues to decrease, the living conditions of enterprises have been repeatedly been repeatedly being survived.Challenges, according to this logic, Italy, which is mainly based on the tertiary industry, should also be hit by this.
But is this really the case?
However, an amazing data shows,2021YearItalian GDP reached 2106.719 billion US dollars, an increase of 6.6% year -on -yearInside the European Union, ItalyWoman -second only to Germany and FranceIt is the third largest economy in the European Union. You know, the land area of Italy is only about 302,000 square kilometers, which is nearly 100,000 square kilometers smaller than that of Yunnan Province in my country.So why is such a small European country that has been tagged in “fashion”, “football” and “food”, why can it go against such a difficult economic situation?Does it still hide a deeper side?
What we tried to restore is such a “multi -facial body” Italy.
The luxury capital and food style, Italy’s well -known side
In the field of fashion and luxury, Italy does have a well -deserved influence.
Fashion
In February 1951, Italian businessman Giovanni Battista Giorgini held the first Italian designer fashion exhibition in Florence.Since then, the eyes of the world’s fashion industry have begun to invest in Yapingen Peninsula.In 1958, the Italian International Fashion Chamber of Commerce held the first women’s clothing week in Milan, and Milan became another center of international fashion.
After the war, the industrial reorganization was gradually recovered, and Italy’s foreign trade gradually recovered, and the textile factories in northern Italy with long -term textile traditions have taken a new step.These traditional manufacturing industries, together with the just -rising Italian designers, form an important force of Italian fashion rise. On the other hand, in the field of luxury shoes, Italy is an indisputable world leader.Shoes are the cornerstone of the Italian fashion market, and Verjawano is also recognized as the world’s shoe capital.
From the perspective of the influence of the fashion industry, the creative power of fashion design, and the technical capabilities of the fashion manufacturing industry, Italy is still one of the well -deserved fashion centers.In the rapidly developing younger generation language, Italian fashion brands are also constantly exploring and breaking through the fashion way to adapt to the Z era and the post -epidemic era.
In the field of food, Italy also created extremely rich imagination.
There is such a description in Bogamu’s “Ten Day Talk”.In the third story on the eighth day, a mountain piled up with Palma cheese appeared. “People don’t do anything else, roll noodles on the mountain all day, make dumplings, and then cook them in pheasant soup. After cookingPour down and down, whoever picks up is more and eat more. There is a white dried wine creek under the foot of the mountain. The degree of wine is very high.
The description and imagination of cheese mountains, noodles, and wines, while giving people a glimpse of Italian cuisine hundreds of years ago, it also reflects the richness of Italian food production since ancient times.
As early as the Renaissance, the developed urban autonomy in the northern region of Italy roughly determined the historical direction of Italy, and determined the space distribution form of the Italian city today.The city is also a cultural center, and food is a microcosm of local culture.Among the 7,904 cities in Italy, they have rich food and landscapeEssence
However, the development of the fashion industry and food types is only a surface. It is an inevitable product of industrial development. However, behind the back, it supports the birth of rich luxury goods and food.Essence
Behind luxury goods and food, the strong rise of manufacturing and agriculture
First look at the development of the manufacturing industry.
When it comes to the strong country in the manufacturing industry, the first impression of most people is China, especially as one of the important indicators to measure the national strength level today, the manufacturing industry has also allowed China to occupy a very important position in the world economy.这样看下来，似乎欧洲整体在制造业行业都默默无闻，但实际上欧洲制造业的发展水平非常高，而意大利就是其中的佼佼者，比如你可能不会注意到，从Gucci、Prada，到法拉利、Top brands like Maserati come from Italy.
Before World War II, some family workshops, which occupied an important position in Italian manufacturing, had begun to brew the potential tide.At the beginning of the 20th century, Mario Prada created a small shop specializing in luxury leather in Milan; the Findie couple opened a fur in Rome; Gucci Gulci opened a small workshop for handmade leather horses in Florence.Gucci, Prada, and Fendi are also born in these stories.
Until now, the fashion industry is still the core of the Italian manufacturing brand.Advanced manufacturing standards and the world’s leading craftsmanship technologies have always stood Italian fashion.But behind this achievement, Italy’s manufacturing industry has not stopped, and classic brands also seek to transform and upgrade.In 2012, the Italian National Fashion Council launched a sustainable declaration of the Italian fashion industry and received a response from many top Italian brands.Salvatore Ferragamo launched a capsule series using orange fiber, and Fendi insists on procurement of outstanding sustainable materials.
Outside of the fashion industry, there are also car factories that create Ferrari and Maserati.In the northwest of Italy, it is a gathering place for a batch of car manufacturers in Italy. Around them, the base of car parts manufacturers of car parts starts.Enterprises of parts.
Compared with the manufacturing giants of billions or even tens of billions of dollars in other countries, although Italy already has a number of companies rising to billions of euros, such as Danieli, Bitron, and Fa FaSemiconductors (St Microelectronics), but companies with a size of 30 to 100 billion euros account for a larger proportion, and there are about thousands of. They have been focusing on high -level products and small -scale manufacturing, which is more likeCraftsman in industrial manufacturingEssence
It can be said that “quality” and “toughness” are the best synonym for the Italian car process.”In addition to those luxury car brands that are well known to Volkswagen, Italian machinery and automotive parts industries have been favored by European car manufacturers and other industries in the past few decades, but rarely the public knows because the company is the B2B model.”Antonio de Raho, an Italian engineer who has settled in China for many years, told us,”In the past four or fifty years, small companies in Germany, the United States, and Japan have benefited from the reputation of large companies, such as German manufacturing synonymous with quality, but Italy has not enjoyed such a wide reputation, but it is also absoluteNo less than the cousin in EuropeEssence”
Such a glorious manufacturing achievement has been obscure for such a long time under the eyes of the public. This is not a loss.
Followed by the development of agriculture.Different terrain and climate differences between different regions have made Italian agricultural production have distinctive regional characteristics, and the diversity of culture and the diversity of products have spawned the rich and long -term food culture of Italy.An important part of.Among them, a diet structure mainly based on low -fat, low -calorie, and high -nutritional foods, in 2010, the Mediterranean diet structure was included as an intangible cultural heritage of UNESCO.
In addition, Italy has made a lot of investment in agricultural modernization.In recent years, Italy has continuously promoted smart agriculture.In addition to developed agricultural machinery, digital information technology with satellites, the Internet of Things, and big data is widely used in agriculture.
In addition to agricultural modernization, Italy also establishedDOP system of statutory production areasThe scope, raw materials, hair transplantation, cultivation, and grading of statutory production areas are included in the production area of the production area to ensure that traditional deliciousness will not lose its traditional precious characteristics in the wave of commercialization and marketization.Enjoy a high reputation worldwideParma cheeseIn the scope of protection of the DOP system.
Under the constant international trend, the Italian government has also made corresponding measures to encourage agricultural development.In March 2022, the Italian government stated that it would invest 1.2 billion euros in the agricultural market and support the recovery of 1 million hectares of recreational land planting to cope with the rise in energy and fertilizer prices that may have the impact on agricultural production.[UEFA News Agency]
Agriculture and manufacturing have also become an important support for Italy to achieve GDP growth during the epidemic period.In the current economic environment, Italy’s 2021 fashion industry and related industries (jewelry, cosmetics, clothing and jewelry) have a turnover of more than 83 billion euros, which has rebounded compared with the level before the epidemic, an increase of 20.9% compared with 2020 compared with 2020EssenceFashion is the foundation of Italian products and can promote the restart of Italian production, so it is also its deepest identity.
In terms of agricultural output value, Italy is also at the forefront of Europe.In 2020, Italian agricultural added value was about 3.1.4 billion euros, leading France (30.2 billion euros) and Spain (29.3 billion euros).at the same time,Italy is a big country in European organic food production,,Having the largest number of organic farms in the EU(56,000), the annual revenue of organic agricultural products exceeded 2.5 billion euros. In 2019, 19.93 million hectares of land were planted, accounting for 14.5%of EU organic agricultural land.In 2021, the exports of Italian agriculture reached 52 billion euros, an increase of 9%over 2020.Wine is first in agricultural food exports, exceeding 7 billion euros in 2021.
From mechanical exports, aerospace, to renewable energy, subvert your cognitive Italy
If agriculture and manufacturing belong to the “soft power” of a country, the development of the field of science and technology is the best manifestation of a country in “hard power”.
Fashion and food make Italy’s well -known worldwide, but for this reason, people often easily ignore the status of Italy in the hardcore industry.As one of the four major economies in Europe, Italy is an old -fashioned industrial power.Italy’s mechanical industry, medical health, and sustainable energy industry also have remarkable achievements.[Data comes from the EU Statistical Bureau]
Relying on the cutting -edge academic achievements of many universities and research institutions in Italy, under the support and guidance of the Italian government and related institutions, the Italian manufacturing industry has formed a healthy ecology of harmonious and organic operations of large enterprises, state -owned enterprises, and small and medium -sized enterprises.”Can really land.
You won’t think of it,As a big country of wine,mechanicaltalentIt is the largest export industry in Italy, accounting for 18%of international trade, and is the fifth largest mechanical exporter in the world.EssenceIn the field of mechanical automation, as one of the countries with the highest degree of automation in the world, the high -quality production of Machinery, components and robots in Italy enjoys a reputation internationally. According to the World Robot Statistics released by the International Robotics Federation (IFR), Italy is among Italian among the statistical data.One of the 10 countries with the highest global automation. In 2020, Italian robot installation accounted for 13%of European total installation volume.[Data Source International Robotics Federation (IFR)]
Not only in the field of mechanical automation, in the field of aerospace, which has always been regarded as “Pearl in the Crown of Industrial”, it has also developed in Italy.Italy has a complete aerospace industry system. At present, its aerospace industry ranks fourth and seventh in the world, and its GDP accounts for about 10%of the country.
Leonardo, an industrial giant represented by the aviation industry, has irreplaceable great influence in the fields of aerospace, defense, energy, transportation and automation.In addition to LEONARDO, a large -scale enterprise like Leonardo’s entire machine manufacturing strength, hundreds of small and medium -sized enterprises that have developed and produced small and medium -sized enterprises with their own strengths constitute the complete and solid industrial chain of the Italian aerospace industry, as well as the industry ecology with vibrant and development potential.Data show that small and medium -sized enterprises have contributed more than 75%of the output value of the Italian aerospace industry.
In the field of medical and health, although there are no giant pharmaceutical companies such as Novartis, Roche and Bayer in Italy, in fact,EU20%Clinical research is implemented in ItalyThis is also because Italy has a high -quality research system.In 2020, Italy lived in the scientific research of European pharmacology, and these research results will be fully used in practice to promote the long -term development of the Italian medical and health industry, and Italy is alsoThe ninth largest pharmaceutical exporter in the worldEssence
At the same time, thanks to the highly developed mechanical manufacturing industry and complete research systems in Italy, Italian medical devices are extremely developed.Bellco, the representative of the global magnetic resonance imaging (MRI) technology, Bellco, the representative of the hemodialysis and in vitro blood purification system, was born in Italy.
Finally, in the field of energy and infrastructure,Italy is one of the countries with the highest energy efficiency in the worldIn recent years, Italy has accelerated deployment in the field of renewable energy.According to data from the International Trade Association (ITA), Italy’s renewable energy power consumption and electricity and thermal production of renewable resources ranked third in Europe.In the corresponding national recovery and recovery plan (NRRP), the Italian plan allocated 56 billion euros to motivate the development of the renewable energy industry.As of the end of 2020, the capacity installed capacity of renewable energy installed in Italy had reached 56GW, of which the photovoltaic system accounted for the highest proportion (21.5GW), followed by hydropower facilities and wind power facilities.[Data Source Soby photovoltaic network, https://www.solarbe.com]
It can be said that only by reading the development of Italy, can I truly understand this strong European country with “literary and artistic” and inner “hard core”. This small European country with an area of 301,333 square kilometers and a population of more than 60 million is in the new era in the new eraContinuously explore the new possibilities of the development of the country.
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Other data sources: The Italian Foreign Trade Commission
